No consultants. No red tape. Just answers.

Profile your data in 30 minutes, not 3 weeks.

Fast, simple data quality insights — without enterprise bloat, endless installs, or IT friction. Get an MOT-style verdict you can act on today.

10 mins to profiling 30 mins to results Runs in your environment
Try Free (Demo or Install) See Pricing
Free trial up to 100K rows (30 days). No data leaves your platform.
Sample Project — “Customer_2024_Q4.csv” Healthy
1.2M
Records
98.1%
Completeness
712
Duplicates
MOT-style summary: Pass with advisories (Emails, Postcodes). View details →
Whether you’re fixing a messy file, migrating systems, or preparing for AI — DNA Profiler gives you fast clarity.
Data Governance Data Migration AI Readiness

Get clarity fast — without the enterprise baggage

You don’t need a 70-page slide deck to know if your data is good enough to trust. DNA Profiler gives you an MOT-style verdict so you can move your migration, AI, or analytics decisions forward today.

Start in minutes

Cloud (GCP) or CLI. No vendor data pipelines, no lock-in. Your data never leaves your platform.

Install options
Actionable insights

Focus on what matters: completeness, duplicates, outliers, format issues — with clear next steps.

See proof
Built for real budgets

Free trial to get moving; simple upgrade when you’re ready. No consultants required.

Pricing
10 mins to profiling, 30 mins to results
Zero PII exfiltration — runs in your environment
MOT-style summary + detailed drill-down
Shareable outputs for quick decisions

Why speed to clarity matters

DNA Profiler Big Enterprise DIY Scripts
Setup time Minutes Weeks–Months Days–Weeks
Focus MOT-style: good enough to ship? Heavy frameworks, long audits Narrow, hard to maintain
Cost predictability Simple per-volume “It depends…” Engineer time (hidden cost)
The cost of bad data
  • Poor data quality costs organisations an average of $12.9M per year.1
  • Catching issues earlier is dramatically cheaper (the 1-10-100 principle).2
  • Marketing & ops waste significant budget on inaccurate data and duplicates.3
1 Gartner estimate (context: large orgs).
2 Common quality principle: prevention ≪ correction ≪ failure cost.
3 Industry reports on waste from inaccurate data.
Get started — free

No risk. No red tape.

Data stays put

Runs in your environment. No data leaves your platform.

10 → 30 minutes

10 mins to profiling, 30 mins to meaningful results.

Fast by design

Handle millions of rows without enterprise bloat.

Simple upgrade

Free trial to start; upgrade only if it’s right for you.

Run Live Demo Install Now
Free trial up to 100K rows (30 days). Cancel anytime.

Install where you work

Choose your route. Both run entirely in your environment.

GCP — Cloud Run

Deploy in your Google Cloud project. Keep data in-place; control everything.

  • 1-click deploy (coming soon)
  • Works with your buckets & BigQuery
  • No vendor pipelines
Open GCP Install Guide Cloud downloads
CLI — Get the App

Fast cross-platform binaries. No fuss, no lock-in.

Windows macOS Linux
Go to Downloads CLI Quick Start
Checksums and install steps are on the Downloads page.

Azure and AWS options planned.

Simple, predictable pricing

Start free. Upgrade only when it makes sense.

Free

£0

/ 30 days
  • Up to 100K rows
  • Demo dataset + CLI/GCP
  • MOT-style report
Start Free
Pro

£X

/ per million rows
  • Larger datasets
  • Advanced validation bundle
  • Priority support
Contact Sales / Buy
Team

Custom

/ annual
  • Multiple seats
  • Private support channel
  • Marketplace billing (GCP/Azure/AWS)
Talk to Us
30-day money-back guarantee on paid plans. Fair-use applies. Exact pricing to be confirmed.

Questions, answered

No. DNA Profiler runs in your environment (GCP or local CLI). Your data never leaves your platform.

Typically 10 minutes to start profiling and around 30 minutes to an actionable MOT-style summary.

Yes — run with demo data or paste a tiny sample (5K rows). We auto-purge demo uploads after processing.

Start free, upgrade when ready. Predictable per-volume pricing; pay through your cloud marketplace (coming soon).
Try Free Now
Ready when you are: demo or install — your data stays put.
Try Free Pricing